Customers are the key consideration when it comes to any business organization. It is said that it is easier to keep an existing customer than to attract a new one. The UK-based Wellbeing Escapes already has recognized this phenomenon and is working toward keeping their existing customers satisfied as well as attracting new ones. They have diversified their services to suite diverse needs of their customers. The company fully understands the nature of market competition and strives to be the best in the hospitality industry. They are trying a new mode of assisting people with job burnouts, stress and depression by integrating meditation and offering mind-relaxing tours in an effort to strengthen their areas of operation (Rogers, 2010). Health tourism is a new approach the company is trying in order to consolidate the needs for a happy vacation as well as ensuring that the health factors of a customer are considered.
In order to achieve the company’s objectives, Wellbeing Escapes has identified a missing gap in the hospitality industry. Health is a fundamental aspect in human life and any development in its discharge is welcome. In modern times, stress has become a major problem to many people from different lines of life. Most operators in the hospitality industry concentrate on offering holiday tours and vacations. This trend has, however, not achieved much when it comes to providing relaxation of the mind, and thus reducing stress. Wellbeing Escapes has integrated a professional way to handle the situation and hopes to have a larger market share and maximize their returns (Schnirring, 1982). The company has a website which frequently updates information pertaining to their development and advertises their existing and upcoming products. This will help them get more clients, thus increasing turnover in the long run.
Wellbeing Escapes has identified an area they want to specialize in in order to be the best. The company introduces the process of meditation as a sure way of leading a happy life and overcoming stress. They identify other ailments that may be relieved after a client pays them a visit. It is known that the world today has witnessed cases of many individuals who suffer from acute diseases, such as diabetes and heart-related diseases. Scientists have already established a link between these diseases and depression. Depression is the final result of acute stress, and if one undergoes meditation as cited by Wellbeing Escapes, he or she is likely to escape the loop of depression. By addressing these promises the company hopes to attract a large number of people who might feel that it is cheaper and wiser to avoid the consequences of such diseases by simply giving Wellbeing Escapes a chance to prove themselves. This first encounter with the client offers the company an opportunity to get new clients, and depending on the degree they keep their word on excellent customer service, they are likely to retain them. This, therefore, means they would increase their profit margins (Schnirring, 1982).
In an effort to keep their loyal customers, the company has made plans to introduce tailor-made offers to suite individual customers. Most people are satisfied with personalized attention, and Wellbeing Escapes aspires to give their customers a variety of offers in which the client will have a chance of selecting the ones which suit him or her best. The Mind Unwind programs, as they call them, are expected to offer the customers a treat of a lifetime to enable them to consider revisiting Wellbeing Escapes (Rogers, 2010). The company uses some marketing strategies, such as bringing the idea that they have dominated the market and stands to be the best; they claim that numerous people have come to realize the need of living a healthy life. This statement by itself creates a need for their services, and by maintaining that they are the best, they are simply implying that Wellbeing Escapes is the place to be. On their website they have posted some high-quality photographs from some of their favorite destination, and from a closer look one gets the impression of a relaxed mind. Their mission concentrates on the satisfaction of their customers and implies that they value them to very high degrees (Schnirring, 1982). This in turn can be of great benefit to the clients who are likely to experience world-class customer service, and combined with the delivery of the promised state-of-the art vacation and involvement of professional meditation procedures, it can be argued that the company has high prospects of attracting and maintaining customers.
Being a player in a competitive environment, the company has dedicated its efforts to provide almost all general operations of a vocation destination and also gone a step further to consider other social needs that prospective customers may require. And if only they achieve their promises, it is very likely that the clients will experience a different vacation of a lifetime (Rogers, 2010). This attachment translated to acquisition of loyal customers who can also be of use as goodwill ambassadors to sell out the company to their friends and relatives.
By offering competitive services, pricing and products, as well as employing dedicated staff to carry out the mandate of transforming the company’s vision into reality, the company has a good chance of outperforming its competitors. The degree of their market share depends on consistency of the quality of its products and customer care (Rogers, 2010). If clients feel that they perform better then so do providers, and they both benefit from pricing and volumes of the customers. Good reputation puts companies at an advantage of adjusting their prices slightly higher to meet certain standards without the risk of business reduction (McCloud, 2004).
Wellbeing Escapes should have long-term ambitions in capturing global markers to increase their customer base and revenue. Utilization of modern methods of technology has proved to be an immense success to many organizations, and marketing itself will be easy if they establish a solid background from their parent country, which is the UK (McCloud, 2004). Proper training and dedication by their employees should yield high ethical standards and this trend should be consistent from the senior employees to the junior ones.