The corporate culture is engrained in innovation. According to the SAS Institute Inc. (2010), the company’s philosophy/vision is stewardship for today, preservation for tomorrow. The objectives of SAS Institute Inc. are primarily business driven. For instance, it is indicated the company is concerned with maintaining its high levels of productivity based on research and development. Thus, the company has an objective to sustain its global dominance. This is supported by increasing sales. Thus, the company also has an objective of increasing its sales. The company’s strategy is to reduce the negative changes while maximizing the positive ones. The company’s strategy is diversification, which entails supplying electronic products and complementary products. The company also focuses on ensuring customers get the best experience when using its products. The company centers on developing unique products. In order to ensure success, the company has a policy of continuously investing in research and development.

The SAS Institute Inc. has budgets for every activity that is undertaken. In this regard, the company keeps such statements as the consolidated statement of operations, consolidated balance sheet, etc. This confirms that the company makes use of budgeting. Thus, the objectives, strategies, policies of SAS Institute Inc. can be found clearly stated as well as implied from the financial statistics.

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Determining the consistency of objectives, mission, policies and strategies is an arduous task. Since the SAS Group has a mission of uniqueness, and the objective of giving customers a lasting experience, it has adopted a policy to fund its objectives, and has various strategies to achieve each objective. Hence, it is conclusive that there is consistency. The aspect of sustainability also implies that the company’s goals are consistent with both internal and external environmental expectations.

In the current times, technology has assumed great significance. Technology is a key attribute in the production process. Thus, the extent to which an organization succeeds is to some extent dependent upon technology. Thus, corporate performance may be a reflection of the level of technology that the company employs.

The interplay between basic, applied and engineering research affects the appropriateness of corporate strategies as missions. Given the weight the company places on research and development, it is discernable that the primary goal of the company is to achieve its mission based on its basic, applied and engineering research. Research and development present a significant attribute in the production process. Research and development allows the company to produce high-level products to the market. The production of high quality products endears the company to customers. As a result, it is held that research and development allows the company to enjoy a comparative advantage in the industry (Brocklebank & Dickey, 2003).

In regards to operations and logistics, the objective of SAS Institute Inc. is to control the manufacturing process. Although SAS Institute Inc. has indirect suppliers, it dominates them and thus overall operations. SAS Institute Inc. operates a closed system where it controls nearly every item in its supply chain. This implies that SAS Institute Inc. has control from designing to retailing. The manufacturing objectives, strategies, policies, and programs are implied from the operations that the company employs.

Determining the consistency of objectives, mission, policies and strategies is challenging. Since SAS Institute Inc. has a mission of uniqueness, the objective of working with partners is critical towards achieving its goals. SAS Institute Inc. has adopted a policy to fund its aims. The company has various strategies to achieve each objective.

Manufacturing services are vulnerable to national strikes, natural disasters, decline in resources, limitation in suppliers, etc. However, the big size of SAS Institute Inc. allows the company to overcome such challenges. At the present times, threats attributable to nationalization have ceased. However, crises such as an economic downturn pose challenges to any company, SAS Institute Inc. included. A decline in the global economy as reflected in 2008 has an effect on the company’s since sales are likely to crumble in such difficulty times.

The case off SAS Institute Inc. reflects an efficient and effective production process. The company uses machines in the production process. Nevertheless, people play a key role in the production process. Thus, an appropriate mix is mandatory. Similarly, the company has a support staff that helps customers on how to attain the best of their products. Given the level of competition in the electronics industry, the SAS Institute Inc. has done considerably well since it is a world leader in technological gadgets. For a company to continue operations and attain success, it requires that costs are fewer than income. Given that SAS Institute Inc. has often posted profits and growth in production, it is conclusive that the company does well relative to competition in the industry.

Table of deliverables

Objective

Measure

Target

Action

Improve customer experience

Number of customers satisfied from using the software

20 percent increase in product rating the next year

Request customers to rate their experience using the software

Increase sales

Number of customers served

30 percent increase in product sales

Increase marketing strategies

Sustain its global dominance

Volume of sales

Retaining previous year’s turnover

Improve production

The customer service objectives that are identified in this module are in synchrony with the financial objectives. The company had a financial objective of increasing sales across the globe. This objective is comparable to that of increasing customer experience since achieving the latter objective enhances the achievement of the former. I do not wish to make changes to Module 1 since there is consistency between the two studies.

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