McDonalds Case Study

Introduction McDonalds is a large fast food chain with a global presence, operating in 118 countries. Many of its outlets are run on a franchise basis which is tightly controlled for consistency of experience. It is this consistency that has helped contribute to McDonalds' success. McDonalds is differentiated from its competitors by the scale of its operations, and is so well-known that its name has been incorporated into broader vocabulary, with 'McDonaldization' referring to largely homogenised global operations and 'McJob' describing employment with little reward or prospects. Orig ...