Amazon.coms E-Business Model

Abstract This report looks into Amazon.com through it inception, rise, and how it has rose from one development to another. It shades some light into how it has, over a period of time, diversified its products and services for its wide range of customers’ tastes and preferences. This paper also, highlights the recent instance where consumers have been confused by availability of almost similar products and services. To distinguish the difference between Amazon.com and BornesAndNoble.com, a table drawing a line between the two along different factors. Finally, this report looks into the prospec ...

Amazon and Netflix

The main basis for a company’s decision to deploy long tail strategy is to sell a small proportion of its products, which represents the wide variety of products it avails to consumers. This notion, which was first established by Clay Shirky and Chris Anderson, has well been taken up by internet-based entities to boost sales. For instance, Amazon is a company, which has utilized the benefits of the model to posts increased sales. Unlike, Netflix, Amazon has cut competition in the movie-renting market by offering its prime members (members who subscribe for $79 annual fee for 2-day based shippi ...

Amazon Case Study

Introduction Amazon.com started in the 1990s as a unique online book store with aims to revolutionise the market place. Reasons for Success Through use of a unique business model when on-line retailing was a new concept the organisation looked to reduce overheads whilst capturing key demographic groups on a global scale. The on-line model offered the opportunity to offer increased customer choice beyond the traditional retailer and mail order companies. Whilst the 1990s saw the boom of the on-line venture or dotcom as they were termed shareholders became concerned by the slow ...