Mars incorporated company is an American manufacturer of confectionery, pet food, and other food products. The company was founded by Frank C. Mars in 1911 and is currently a private company owned by the Mars family. It has undergone major improvements since then, and in 2010 it was ranked the 5th largest company in the United States of America.

The company produces confectioneries such as Milky Way, Snickers, Twix, and Bounty. Snickers consists of nougat topped with caramel and peanuts enrobed in milk chocolate. Twix is a chocolate biscuit consisting of biscuit finger topped with caramel and coated in milk chocolate, while Bounty is a chocolate bar which has a coconut filling enrobed with milk chocolate. On the other hand, Milky Way is a chocolate bar with malt nougat topped with caramel and covered with chocolate.

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In addition to wide variety of products, the Mars Company has excelled in various areas of customer service. They have been able to provide quality medical services to its customers and society in general. They also have a well-established communication channel where they offer services to customers. They have also excelled in disseminating information to customers on various products and their nutritional qualities.

Mars’s Strategy and Its Principles

In order to achieve these goals, the Mars cooperation uses various ways to enable improving retention and gaining loyal customers. Their strategy is based on the five principles: quality, responsibility, mutuality, efficiency, and freedom. They implement these principles every day. The principles are in line with the philosophy of Forrest E. Mars, which was established in 1930’s.

Firstly, they ensure provision of quality products by regarding the consumer as their boss, quality as their work principle, and value for money as their goal. The company remains dedicated to highest quality in all work that they undertake. The quality results from each individual’s dedication to production of quality brands and is the source of reputation for the company’s popularity among customers who continue trusting them.

The factor of mutuality has also been a vital tool in acquiring and maintaining customers. The company believes that the standards of their business should be measured in terms of mutual benefits that they create. Thus, the company tries to achieve the most competitive terms and they have zero tolerance on the action of the cooperation being put at expense of their coworkers. By doing this the company always endeavor to treat their customers in the best way so as to get the maximum mutual benefits.

The company’s efficiency is another factor that has attracted and retained customers across the globe. Their strength is in their efficiency and being able to manage their assets. Thus, their products are delivered to the customers with the highest quality.

Governed by the freedom principle which emphasizes the profit making to ensure that they remain free, the company is able to display high levels of market competitiveness

In addition, the company ensures that they employ ethical trustworthy people who are well-suited for the job. It ensures that the company’s goods at any outlet are reliable.

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Mars Company is one of the leading American industries due to principles on which they are founded including the ability to retain royal customers that propels them to higher levels of prosperous economic freedom.