Kentucky Fried Chicken commonly known as KFC is a big chin of fast food products in Louisville, Kentucky US. It has been in business using the brand KFC since 1997 when the company split from Pepsi Company. Its primary business is selling of chicken products, sandwiches and other fast foods. It offers a variety of cooked chicken including grilled and roast chicken though its main target is to offer fried chicken. The company has undergone numerous expansions and offers other products outside United States that include hamburgers and pork products. The founder of this chain of restaurants is Harland Sanders in 1952 a retired military officer though the idea is dated back to 1930s.
The secret behind the success of these restaurants is the unique services that they offer to their customers. Among them is the famous is the recipe of more than ten herbs that creates a finger licking taste which remains until to date, their strength. Portions of the secretly kept recipe are made and stored in different states in the United States while the handwritten copy is securely stored in a volt in its headquarters (Poundstone, 284).
As can be seen from the Video, KFC offers good quality packing services using the large buckets on large orders of chicken. This is a symbolic design because it represents one of the original founders, Dave Thomas who operated several franchises in Ohio and Columbus, he designed it with a purpose so that the paper packaging could help maintain the crispiness of the chicken by absorbing excess moisture.
Among the major products of the company is the fried chicken that the company is known for. The chicken is fried under pressure and mixed with the original recipe. Another type of chicken is made using garlic marinade and then deep fried with a layer of flour. Kentucky chicken is also on their menu which is an alternative to people who are conscious about their health. Sandwiches are offered in two lines that include regular chicken sandwiches and Snackers. The regular chicken has a composition of natural seeds of sesame and corn while Snackers comprise a different set of chicken strips and toppings. In other countries, sandwiches are referred to as burgers.
Despite his demise in 1980, Sanders remains a significant figure in adverts of the company. Early adverts characterized sanders licking his fingers and conversing with viewers about the secret recipe. In the advert of this assignment, as seen from the video a bucket containing the products is spotted being carried. The advert contains features of a family enjoying chicken from KFC on a Sunday. Among the most beautiful features of the advert is colorful and well designed packing of the product and the color of the product itself. It is quite obvious to the viewer that it has been made using the best recipes. As you watch he family take bites of the chicken, you just feel you could be the one taking it.
Apart from the success that the company has got since its inception, several concerns have also been raised. For instance, the company has been accused by Greenpeace for a large destruction of the Amazon forest. This is due to the fact that the company purchases soy from Cargill which is believed to be smuggling soy illegally in several countries of Europe and United States. The reactions of customers visiting the restaurants also give different opinions regarding their satisfaction and service. A good number are satisfied with the services while others feel additional services and products need to be added. The company has encountered criticism from animal rights activists over their handling of animals used in their food, though the company has been defending itself from the allegations.