Alternative Marketing Options

Marketing Position Statement remains among the most important concepts of business operations that define the position of an organization in relation to its competition in the market place as its regards its external marketing strategies in the long term period (Luther, 2001, p.10). The development of the Marketing Positioning Statement must remain in the confines of the brands that a particular business is willing to supply in its respective market. For example, the Marketing Positioning Statement of Wal-Mart has been developed in such a way that it is able to entail all the operations of thi ...

Airline Industry

The commercial passenger airline business got to $118.2 billion in the year 1999 and it has continued growing much faster compared to the economy. From the time of deregulation in the year 1978, the commercial airline industry has been repeated with periods of time of where there is excessive capacity in the number of passengers and the complementary pressures of pricing. In a few past decades the airline travel industry has benefited from high profits and continuous development. The recent hikes in the prices of fuel and also the increase in prolonged labor and business concerns have raised v ...

Aim of Advertisers

The most important aim of advertisers is to reach potential consumers, and then further affect their knowledge about the product or service, attitudes to the product or service, and finally, purchase behavior. Large amount of financial resources are spent annually in order to maintain interest of consumers in the advertised products or services. However, success of the advertisements primarily depends on the understanding of the consumers’ behavior and factors that determine it. As a result, one of the advertisers’ goals is to collect as much relevant information about the market as possible. ...

Aid for Trade in Kenya

The World Trade organization (WTO) introduced the Aid for Trade Agenda as a way of helping developing countries address the constraints that faced their capacity for trade. Developing countries have had problems that arise from public spending deficits. The sectors that have suffered because of financial gaps include agriculture, transportation, communication and business sectors. In Kenya, the World Trade Organization (WTO) has implemented the Aid for Trade initiative. In Kenya, the Aid for Trade by the WTO has been evident in the horticultural sector. Flower exporters had been barred from ex ...

Affect of Budget Cut

One of the main functions of every government and society as a whole is to take care of its individuals and provide them with all the necessary facilities and conditions. Social environment is also one of the essential aspects that our government should think of. Social care is an example of important support that every individual requires throughout life. Social care is an important aspect not only for older individuals, but also for people with certain disabilities or serious and long-term conditions that have a negative impact on their lives. Amount and quality of social care delivered grea ...

Advanced Corporate Reporting

Impairment of assets occurs when a decrease of an assets fair value decreases abruptly due to obsolescence, damage or other sudden occurrences. As a result, it is necessary for a business to decrease the value of the asset in question in the balance sheet and its loss recognized in the income statement. The terms related to impairment include; Fair Value less costs to sell: This refers the market price of the asset minus the cost incurred in the selling process such as registration and commission. Recoverable Amount; This refers to the gain obtainable from an asset. It is equal to Higher Fair ...

Accounting Information System

Introduction An accounting information system is designed to record all business transactions. In our scenario, the accounting employees will be trained how to enter business transactions into the computer system. This will allow for immediate posting of billing & collection information in to corresponding accounts hence retrieving of such information made easy (Bowen 85). Discussion The AIS will create accounts receivable, accounts payable and financial statements accounts that will be used for analysis at the end of the year. Bills Receivable The AIS allows recording of information on the s ...

Accounting

Budgeting Process. Budgeting process can be described as when an organisation plans all its expendituresfor proper capital utilisation (Pride, Hughes & Kapoor 2011). When a company is preparing a budget, they ensure that all the financial constrains are met in future operation of business. In this case, the organisations creating a budget should ensure that finances are available to fund the budget. In order for a budget to be successful, all expenditures in the budget must be fulfilled (Pride, Hughes & Kapoor 2011). Additionally, the benefits of a budget must exceed the setbacks. In the case ...

A Daring Paradigm

The 21st century continues to enjoy the advent of technological pieces that have made life easy and enjoyable across the globe. Despite these technological developments, people across the globe continue to suffer from different ailments and diseases that have made their lives uncomfortable. It is as a result of this that researchers and scholars have explored different ways that can be utilized to improve on healing process among the sick in the society. One of the ways that has been explored for some time is creating a healing hospital, whereby the staff would work by integrating compassion i ...