Alternative Marketing Options
Marketing Position Statement remains among the most important concepts of business operations that define the position of an organization in relation to its competition in the market place as its regards its external marketing strategies in the long term period (Luther, 2001, p.10). The development of the Marketing Positioning Statement must remain in the confines of the brands that a particular business is willing to supply in its respective market. For example, the Marketing Positioning Statement of Wal-Mart has been developed in such a way that it is able to entail all the operations of thi ...