Sony Corporation

An international brand is a design, term, name, sign, symbol or a combination of all of them that distinguishes a corporation’s product or service that has the same quality globally. International branding aims at providing solutions to the needs of the prospective buyers in whatever geographical location while at the same time maintaining the unique attributes that distinguish it from the rest worldwide. As much as the quality must stay the same a few aspects like product names, products and services, product features, marketing mixes, corporate slogan and positioning may vary in different co ...

The Epoch of Globalization

The epoch in which humanity lives nowadays is constantly changing and there are a number of reasons for that. Due to development of computer technologies, mobile phones and the Internet, the spread of information and the pace of living have fastened dramatically. For a person living in developed countries today it is virtually impossible to escape the idea that the world has become a more globalized place to live in. Boundaries between countries are being blurred; cultures are penetrating each other and creating totally new formations. One can freely move to different places of the planet and ...

The Entrepreneurial Process

There is no doubt that the entrepreneurship field has attracted much attention recently and this aspect is of a particular interest for many scholars nowadays. Recent studies show that an emphasis is mainly made on such a phenomenon as a new venture creation and a great number of both theoretical and empirical approaches have been used in order to investigate it. Such significant interest can be explained by the significant role new enterprises have in modern economy. Modern entrepreneurship studies are quite different from the early ones as they are focused on a wider range of aspects aside f ...

Reduction of the Global Economic Clout

Though the United States and the western European countries remain unmatched in their economic power, political weight and military force, the debates are held as to the reduction of the global economic clout. It is worth noting that America remains unmatched in the world history as a global superpower. The USA has won recognition of the superpower after WWII and its position was strengthened after the collapse of the Soviet Union. During history, America was not acting alone in order to achieve its powerful position in the world. The western European countries and the USA are acting as a team ...

Tariffs and International Trade

International trade relations are guided by mutual trade agreement between two or more countries. One of these rules is tariffs. A tariff is a duty or a tax policy imposed by the domestic government to regulate the amount of goods and services that flows in and out of the country (David & Stewart, 2010). This paper intends to discuss the trade relations between the United States and China and the effects of imposing tariffs on both parties. Commercial trade relations between the U.S. and China have been taking place since 1981. China is the United States’ second largest trading partner ...

Technology and Employee Privacy

Access of technology has enabled employees to work more efficiently and effectively. As more companies embrace telecommunication, the recent concern has been the fact that employers are keen on tracking merely everything that employees do in the office. Thus, there occur more and more issues concerning employee’s privacy rights and employers’ rights with specific reference to business property and how employees spend their time at work. It seems that allowing employees to use internet for personal issues while at work is time saving and cost effective. However, it is implicitly expensive in ...

The Financial Markets

This report is to confirm the guilt of the alleged suspect, the member of the firm Chris Murphy who is supposed to have smuggled out the images of the brand new kayak out of the premises of the company and who in his turn by having committed this act contravened the corporate ethics and the polices of the company. This act has substantially affected the industrial cycle of the firm and the prospective and anticipated will not be collected because of this act of the corporate violation. The industrial secret is very likely to appear at the disposal of the existing competitors of the firm. Th ...

Those Were Smart Guys in the Room

Enron used to be a leading energy US corporation, which had evolved from an offspring of natural gas companies confluence in 1985 to a 101 billion USD revenue in 2000, until it collapsed in a fulminate fashion – as “…it took twenty-four days to go backward”, at the beginning of the century. It might be a harbinger sign that within only two years after it was established, a scandal concerning oil traders diverting company funds to offshore accounts explodes. Moreover, what should have been of worry, the eyes of Kenneth Lay, the founder of Enron, had been blinded to the wrongdoing, as other fail ...

The Current ICT Infrastructure

The current knowledge-based economy is mainly supported by the information and communication technology (ICT). The adaptation of ICT innovation in various parts of the world is taking place at a very high speed and the use of ICT has increased tremendously in the recent past (Fettweis & Zimmermann 2008). It is worth noting that the rapid growth in ICT adoption and use comes at a cost, since it is responsible for emitting a significant amount of carbon dioxide into the environment. This implies that continued growth in the ICT sector poses a danger to efforts directed toward reducing carbon ...

Whole Foods Market

Whole Foods Market is the leading natural foods seller in the world. Its foods are characterized by the following: they do not contain additives, they are wholesome and fresh, they are organically grown and they promote healthy life. The supermarket has grown over decades through mergers and acquisitions and was rated position 70 of the top 100 corporate citizens. This case analysis seeks to explore the overall situation at Whole Foods, outline the key issues, define the man problem and explore alternative solutions. In the final analysis, the case selects one specific solution to the main pro ...