A Plan for Sunshine Cafe

This paper outlines an eight stage plan that will enable sunshine cafe promote its brand and increase walk in business. Situation analysis Sunshine cafe is a leading beverages cafe specializing in coffee and it has a chain of coffee houses. The cafe targets the middle class and thus its coffee houses are strategically located in towns. The cafe relies on good reputation as its major tool of advertisement. The cafe has an efficient management that allows close correspondence among the coffee stores. Objective The objective of the cafe is to enlarge its current market without deviating from the ...

A Degree of Uncertainty

Probability is a concept that tries to explain the relative possibility of the occurrence of an event. It is expressed as a fraction or a ratio of actual occurrences to the total number of occurrences. It can be calculated using experimentation or with the help of theoretical concepts. Probability is an aspect applied successfully by both scholars and theorists over the years. Probability concepts simply refer to the statistical approaches used by the business managers and owners in decision making. In any business field, mathematical formulas or models are applied in determining the probabili ...

A Business Memorandum

We are in the era where the organizations are the most inventive social arrangement of our age and of civilization. It will be spectacle to know that hundred of thousand of people with highly individualized background, skills and interests are coordinated in various corporations to pursue common goals (Erich A. Helfert 2001, p.78). Organizations are being formed for a specific purpose to earn profit and increase shareholder’s equity. According to a large school of thoughts, doing business it is not difficult but to maintain its productivity and profit maximization potential is difficult indeed ...

5 Reasons Why Businesses Fail

Statistics show that only in the U.S. more than half of newly created small businesses cease to exist in the first few years. Of course, these data are quite capable to scare even the most confident. However, it should not be forgotten that the majority of such failures are very similar. Therefore, this paper is aimed to discuss five major reasons of businesses failures, because it is rather necessary to understand them in order to avoid similar hindrances while conducting their own business. Main Reasons Why Business Fails The first one is related to the ignorance of the competition. In recen ...

1995 Auto

1995 Auto Corp recently has been experiencing a trend in employee and labor relations issues of which they are highly concerned with the maintenance of a drug-free workplace. In connection to this point, the problem seemingly stems from one common point of which it is the general requirement for more definitive policies and probably procedures. In actual sense, employee and labor relations are the two issues that have brought about the differences realized. So to speak, there have been complains regarding the unfair treatment that the employees receive from the managers. Together with these, c ...