Product Life Cycle

Product life cycle consist of four stages, namely introduction, growth, maturity and decline stage. In the introductory stage, the consumer has not accepted the product and is trying it in order to find out its usability and advantages. The demand is low and the firm uses a lot of money to advertise and promote the product. In the growth stage, the consumers have accepted the product and its demand growing at an increasing rate. The organization makes huge sales and revenues are high and profitability increases. The maturity stage of a product is the stage where the rate of its demand is incre ...

Healthcare Organizations

In the world of today and even from the time in memorial, organizations have had some code of conduct developed with the sole aim of monitoring the conduct behavior of the members. This is not only limited to the organizations such as healthcare as it is in this case but rather it is a common norm in the society from the larger perspective. The Joint Commission on Accreditation of Healthcare Organizations (JCAHO), 2008, provided some policies by organizations by January 2009 of which it defined the codes of conduct of employees. JCAHO and Its Reputation In order to understand the meaning of ...

The Dichotomy of Wealth Distribution in America

Americans need to do something to redistribute their wealth income and power which currently is distributed in a very unequal manner. Americans are born equal, but the rules of life’s game are not the same for everyone. G. William Domhoff, the author of “Who Rules America” explains why there are so many inequalities in the way the wealth income and power are distributed in America. Wealth according to him is “the value of everything a person or family owns, minus any debts”. Income is what a person earns from working and from their “dividends, interest and any rents or royalties paid to them o ...

Exxon Mobil Corporation

The Exxon Mobil Corporation Exxon Mobil Corporation has its headquarters in Irving, Texas (Fig 1.0). It came into existence in 1999 after the two companies i.e. Exxon and Mobil decided to bring their resources together and work as a unit. Exxon’s take over of Mobil was the largest in history. It is currently a leading global petroleum and natural gas exploration and production company. The company is boasting of eleven independent business units across the globe (Jack, 2006). Among the commonly known are Mobil Corporation, Exxon Corporation and Esso whose logos are shown above (Fig 1.0). The ...

Local Lawsuit

There are thousands of lawsuits that occur in the United States every day. They can vary from bankruptcy cases to private nuisances. Lawsuits give people an opportunity to recoup for damages from individuals or businesses. This is one of the methods used to resolve problems of opposing parties. Any business or company must have risk management that would be able to prevent actions that may lead to a lawsuit. In order to cope with such cases and prevent them in the future, management should have good knowledge of law, be experienced and communicative. It is necessary, therefore, to find out ess ...

Health Care Marketing

The marketing of traditional health care services such as hospital services has matured during the past decade with the integration of research from the medical sociology discipline and the marketing literature. Similarly, more effective marketing strategies for health care packaged goods have been developed by integrating the knowledgebase available in the health care disciplines. Health care systems do not function on their own. On the contrary, it is a system that consists of divisions that provide necessary support to all wings ultimately enabling the service of healthcare to clients refer ...

Retractable Hill Company

This part of the paper depicts the product which shall be distributed on the Canadian market and which shall serve as a basis for the rest the data which will be examined in the course of this paper. However, the focus will not be made on the product; the current situation indicates that the market of the commodities is considerably oversaturated in Canada. Having conducted a thorough market evaluation of the commodities which are currently represented on the Canadian market, it shall be inferred that the most advanced strategy does seem to launch a law firm in the country. Considering the ...

Service Quality at Emirates Airlines

Definition of a Service A service refers to an intangible product that is made available for sale by an individual or organization to potential consumers. A person or organization that provides services to customers is called the service provider. Examples of services include transportation of goods and people from one place to another, banking activities, consultancy and advices from professionals or experts such as medical doctors, delivery of mails and hairdressing among others. According to Kotler and Armstrong, sometimes it is difficult to identify services, because they may possess char ...

Kudler’s Food

The objectives for the public relations Campaign of Kudler’s Food should be geared towards combining the best suitable tools to reinforce a message and to gain a larger mind share of the target audience of the company’s products. Harrison (2000) stated that there are various objectives of the public relations which include “building awareness of the company’s identity to the public and also improve understanding of a company’s area of business” (p.89). The other objective of the public relations campaign at Kudler’s Food can be overcoming poor attitudes to the company’s customers besides expla ...

Sales Activity for a Product or Services

The following is the sales plan of Gam Gam limited phone platform. It will aim to describe the goals set forth by the company and the way to attain these goals. The sales plan will also assess the current sales of similar platforms in Southern England. Just like in many other businesses or companies, the sales plan will be an essential tool. This is because the sales plan will enable the company to keep and meet its cash flow objectives. This sales plan is meant to be used by the company consistently throughout the year as both a monitoring and a planning tool. It will increase communication b ...