Service Quality at Emirates Airlines

Definition of a Service A service refers to an intangible product that is made available for sale by an individual or organization to potential consumers. A person or organization that provides services to customers is called the service provider. Examples of services include transportation of goods and people from one place to another, banking activities, consultancy and advices from professionals or experts such as medical doctors, delivery of mails and hairdressing among others. According to Kotler and Armstrong, sometimes it is difficult to identify services, because they may possess char ...

The European Airline Industry

Introduction: The European Airline Industry The first European countries to start the use of air travel were: Finland, Belgium, France, Germany, U.K., and the Netherlands. The oldest carrier in the union was KLM (Brueckner e tal 2003). This carrier started operating in 1919 and it’s still operating using its original name. The European union airspace underwent deregulation in the early 1990’s, a move that since then has had a quite significant effect on the structure of the airline industry. This effect has greatly been a shift towards “ budget” airlines which operate on shorter routes (Bruec ...

Kudler’s Food

The objectives for the public relations Campaign of Kudler’s Food should be geared towards combining the best suitable tools to reinforce a message and to gain a larger mind share of the target audience of the company’s products. Harrison (2000) stated that there are various objectives of the public relations which include “building awareness of the company’s identity to the public and also improve understanding of a company’s area of business” (p.89). The other objective of the public relations campaign at Kudler’s Food can be overcoming poor attitudes to the company’s customers besides expla ...

Whole Foods Market

Whole Foods Market is the leading natural foods seller in the world. Its foods are characterized by the following: they do not contain additives, they are wholesome and fresh, they are organically grown and they promote healthy life. The supermarket has grown over decades through mergers and acquisitions and was rated position 70 of the top 100 corporate citizens. This case analysis seeks to explore the overall situation at Whole Foods, outline the key issues, define the man problem and explore alternative solutions. In the final analysis, the case selects one specific solution to the main pro ...

Sales Activity for a Product or Services

The following is the sales plan of Gam Gam limited phone platform. It will aim to describe the goals set forth by the company and the way to attain these goals. The sales plan will also assess the current sales of similar platforms in Southern England. Just like in many other businesses or companies, the sales plan will be an essential tool. This is because the sales plan will enable the company to keep and meet its cash flow objectives. This sales plan is meant to be used by the company consistently throughout the year as both a monitoring and a planning tool. It will increase communication b ...

White Bread in the History of the USA

Everyone eats white bread nowadays. It is believed to have always been present on the dinner tables of the majority of American citizens. However, the importance of white bread is always undervalued. Somehow, it is often viewed as something that is always available for everyone, like fresh air and United States Constitution. The old proverb says that ‘nothing is certain except death and taxes’ and it can be effectively amplified to ‘nothing is certain except death, taxes and white bread’. In other words, every citizen of the United States of America is assured that when he approaches to the ba ...

Project Procurement Management

Procurement refers to the process of material and technical recourses provision in the enterprise in order to make its performing and management effective. The purpose of procurement is adequate and effective material, technological, information, etc. needs satisfaction of the projects with the highest possible economic efficiency. The project procurement management is the sufficient part of the whole project management process that require the products/services purchases from outside the company world in order to solve or complete the project or task effectively. The project procurement ma ...

The Stress Management

The Main Sources of Stress in My Life One of the stresses that I face as a single mom with a military career is how to cope with separation from my daughter. In this career, separation from family is an inevitability that one has to accept and live with especially when one is frequently deployed. In essence it is a dilemma that one consciously decides that one can handle at the time of deciding on a military career but when that day that one has to go away from loved ones arrives, it is as if one can indeed never be adequately prepared. The stress that come with making decisions on who to sta ...

The Worplestrop Partnership

The Worplestrop Partnership is anxious to press ahead with the development of the necessary costing and information systems for the management of the organisation. As a first stage, before putting out to tender the development of software and the purchase of computing systems, the partners have requested a preliminary analysis of the cost and budgetary information systems that will be required. In order to assist with this task, they have asked the firm’s accountants to prepare a report to the partners, providing: An outline of the product cost and budgetary control methodologies and syst ...

The Strategic Management

Investing in the pharmaceutical industry is the most challenging business venture that an organization may undertake. According to Whewell (2010), the pharmaceutical industry has been experiencing various changes, challenges and dynamisms. These changes may result from either the internal environment or external environment of the company. Due to such rapid changes in the internal and external environments of an organization, it is important for top managers to develop appropriate strategic plans that would enable the organization to retain its competitiveness in the market. In order to develo ...