McDonalds Case Study

Introduction McDonalds is a large fast food chain with a global presence, operating in 118 countries. Many of its outlets are run on a franchise basis which is tightly controlled for consistency of experience. It is this consistency that has helped contribute to McDonalds' success. McDonalds is differentiated from its competitors by the scale of its operations, and is so well-known that its name has been incorporated into broader vocabulary, with 'McDonaldization' referring to largely homogenised global operations and 'McJob' describing employment with little reward or prospects. Orig ...

Amazon Case Study

Introduction Amazon.com started in the 1990s as a unique online book store with aims to revolutionise the market place. Reasons for Success Through use of a unique business model when on-line retailing was a new concept the organisation looked to reduce overheads whilst capturing key demographic groups on a global scale. The on-line model offered the opportunity to offer increased customer choice beyond the traditional retailer and mail order companies. Whilst the 1990s saw the boom of the on-line venture or dotcom as they were termed shareholders became concerned by the slow ...