The Strategic Marketing Mix

Introduction Marketing mix is an amalgamation of elements which are essential for marketing and for promotion of the product or service. It is a framework and a useful business tool for analyzing, interpreting and hence executing marketing strategies. It is a determinant to enhance the market share, achieve exponential growth and create a wave of brand image into the minds of customer base. The Australian company Halfbrick Studios, located in Brisbane adopts a perfect blend of marketing mix in order to target the customers globally by aiming at global competency and introducing various games ...

Internet Marketing Plan For River Island

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is commonly known as electronic business implies the application of information communication and technology in the business processes, for the purpose of supporti ...