In the article, A Change of Heart about Animals, written by Jeremy Rifkin is about how animals are very similar to human beings. Some animals are capable of having emotions and the mental ability to complete tasks as humans can. Rifkin emphasizes how animals should have better treatment due to the lack of compassion and acknowledgment among animals. He uses distinctive types of rhetorical techniques to persuade his audience to agree and feel his pain for these creatures.
For instance, Rifkin uses pathos in his writing to get emotional feedback from the reader; he makes the reader feel some sort of guilt or pity for the animals. He also uses examples that have a great deal of credibility; such as using animals that are almost as intelligent as humans and including studies from universities and educational references. Rifkin also makes sure to include companies that supports animal rights that one would never imagine supporting.
Lastly, Rifkin uses another technique that would leave the reader questioning their own concerns relating to animal rights. Throughout the whole article Rifkin makes sure the audience will feel sympathetic towards these animals. One of the first things he stated was, “They feel pain, suffer, and experience stress, affection, excitement and even love” (2). Since these animals share the same emotions and anxiety as humans do, then the reader can relate on an expressive level with these animals.
An actual example that Rifkin uses was how elephants will mourn over a death of their kin. An elephant will stand next to their dead kin for a few days and mourn over the death. This elephant will not only just stand there but would touch the dead kin and seem to be feeling lost without them. Rifkin uses this example because people tend to believe that animals don’t grieve or understand the sense of morality. Since it turns out that elephants do mourn over a dead kin, the reader can relate and have feel some sort of sympathy.
Yet, the reader can relate to the elephant and see that both different types of species can share the same emotional mind-set. Another way Rifkin uses certain examples to convey his message on animal rights is to use credible examples. A technique that he used was to find studies that were made by well-known universities. One example was the study of New Caledonian crows that was held at Oxford University. First off, in this study there were these two crows that had the intelligence similar to a human being. These crows were subject to sort out which tools to use to get pieces of food out f an enclosed object; yet, one was able to recreate a tool by using a piece of wire in order to get the food out of the enclosed object. This shows that the New Caledonian crows are able to think logically and create tools just like how the first human ancestors did. Secondly, when Rifkin used this study as an example the reader would tend to believe and agree with the findings mainly because it was at Oxford University. This university is well known because it is one of the top universities out there and it’s also one of the oldest.
Even though Rifkin uses a lot of animal examples he made sure he used an example on how big corporate company’s such as McDonald’s actually funds money for research on animal rights. One example was the study of social behavior on pigs. Not only did these pigs crave for attention and affection, they would usually get depressed if they were isolated and had no interaction among other pigs or humans. McDonald’s funded this research at Purdue University and it is surprising that McDonald’s would fund money for animal rights research.
If McDonald’s cared so much about these pigs shouldn’t people care about animals too? It was a smart tactic for Rifkin to mention McDonald’s funding these research opportunities because McDonald’s has such a bad image on the way those types of companies treat animals. Perhaps these companies care about animal rights or maybe they don’t; regardless of what their true intentions are, providing funding for research for these animals is one step closer to have a better understanding on the mental state of these creatures.
In conclusion, Rifkin uses distinguishing strategies to convey his message on animal rights. He was able to convince the audience to share the same view as him or at least change their minds and question their ethnics on the treatment of animals. Animals are not much different from us; they share the same emotions and intelligence like us human beings, Rifkin was able to accentuate that. Works Cited Jeremy Rifkin. “A Change of Heart about Animals. ” The Mirror Company: Los Angeles Times, Page 15.